Do you know how your customer really sees you? Do you truly know your customer? The answers to these questions are vital to your success!
The Persona of Influence
Identity in Persuasion - Yours & Your Customer's!
The field of influence and it's subfield of persuasion continue to grow with fresh research from the best minds on the planet.
More books about persuasion were published in the last three years than in recorded history to date.
Almost all of these books were rehash of Cialdini, Carnegie, and myself. There wasn't really anything new.
But the persuasion and researchers....well that is a different story. I had a "field day" this year stacking just shy of seven FEET of research
. I've synthesized this with results from dozens of real world applications.
Here's some of what I've distilled from current research that you can put into immediate use:
We learned a lot about the relationship of how people "feel about products, services and people" and the mental shortcuts they use to buy.
The first cluster of material I developed was about how people connect with YOU when they buy from you.
So, Who Is Your Customer, Anyway?
- What do they think?
- How do they feel?
- Does it matter?
- So what? Can that be used for ANYTHING?
Identity in Persuasion
It's in a cluster I call IDENTITY. Identity research could fill 12 CD's all by itself, but that would have left too much excluded that I wanted you to have NOW.
So, I put together the core concepts of IDENTIFICATION and IDENTITY and how YOU can utilize this cluster of information in influencing others.
One example would be something like, "If you know someone is a Republican who voted for Bush in the last election, how does that help me predict what they will think, buy, and feel about it all today when I ask them to buy from me?"
Obviously we all identify with other people. Around the house here and in the home office, you'll hear people refer to me as being just like HOUSE (House M.D./Hugh Laurie). I find that hard to imagine as he is older than I am and uses a cane....
In public, people tell me that I remind them of Kelsey Grammer, Robin Williams, Drew Carey and David Letterman all rolled into one. Must be a very overweight guy....
So the point is that they identify me....with them.
That means they will SEE ME through those filters. Those filters will completely change their perceptions of me, my work and whether they will hire me or not. For years people have used the word filters....
How would you like to know what that REALLY MEANS?
How would you like to understand what you get from a filter?!
Identification and Identity are profound areas of influence research that are now coming to the surface. It's nothing short of fascinating and of course no one knows about it yet.
I DID see a couple of Internet Marketers use material that they got at Boot Camp where I touched on Identity. I think they did rather well in their launch.....
Aside from that you will be the first to use this virgin research.
Because the concept of "persona" is so poorly understood and underutilized outside of show business and branding, I do show you how to develop your own persona. Little is more important in being THE person want to do business with...I'll come to that in a minute....
I decided not to open with something so profound, however.
10 Simple Steps to Persuade Anyone
Mark Joyner, who is probably the all time #1 Internet Marketer on the planet, asked me to write a small piece of his book, Simpleology. (Very good book btw)
He wanted 10 steps I use when I persuade. Not when other people persuade, but when I do, and he wanted me to make them simple and easy to understand no matter how complex they are.
That was a challenge but in doing some self-modeling I was able to develop quite a cool construct that I've never written about and now for the first time you get it all.
This one long CD is of significant value to those who want to influence, especially in business. I'd like to say it's worth the price of admission but would you think one CD could be worth $600?
Maybe not...it is...but maybe not. So I'll just say it's pretty excellent and leave it at that....
Influencing the Long Tail
Finding the meeting point in the world between you and the universe of people who would LOVE to do business with you, is the subject of the next couple of CD's.
KEYPOINT: YOU are THE answer for a group of people out there.
I show you how to project the image and persona you need to project to
draw that group to you.
This portion of Science of Influence 61-72 is just too cool. It was a lot of fun to synthesize the work that's been done in this area and make it pretty simple to understand and just as easy to make real for you.
Persuasion's Best Kept Secret
In Science of Influence Four, I briefly touched on MVD. MVD is short for Most Valued Dimension.
No one (no one) had ever reported this phenomenon to the public except ...me.
So for most people, it was so unusual that it went right over their heads! But, two dozen people wrote this year and asked a ton of questions about how to calculate the MVD for themselves.
This is an incredibly potent persuasion tool that is waiting for people to learn. This is NOT easy and it is NOT simple.
I have made it approachable.
If you really want to know WHY people pick YOU and YOUR PRODUCT, this is the answer. Once you know WHY people pick YOU, it is a lot easier to project those FEATURES (NOT BENEFITS) to the public.
Once again, if I could say that this CD was worth the price of admission.....but I won't. I'll wait for YOU to tell ME.
How do Mind Readers Know What You're Thinking?
The other thing people constantly ask is how I read their minds so easily.
It's in CD 66.
(THE ENTIRE CD IS HOW MIND READERS DO IT!)
The Mind Reading CD is *definitely* worth the price of admission, no maybe's about it.
Yes. I show you what to do, what to say, and how!
Enough said....you'll see.
(And do listen to this CD numerous times.)
The Ultimate Power Factor in Persuasion
CD 67 discusses in detail the two most important factors in persuasion, bar none. In detail that I've never given this subject, you will gain an awakening awareness to these two core concepts of behavior and the keys to control of behavior.
Subliminal Persuasion & Perception
The 3rd most commonly requested information was "subliminal X." Man, do people want to know about subliminal stuff and you should, too, because it is the future of marketing and influence.
Sooooo....you get it one crystal clear hour where I pound out recent
research and what it means to how you will persuade, or not.
Fewer people ask for "recent research" unless we count "what's new
in persuasion," and then that is what the next program is about.
Current Research Gives You a 3:1 Edge
Current research in persuasion is voluminous and over the next two CD's I cover a LOT of stuff quite quickly almost always with examples and specifics for YOU. New research is always intoxicating because it is stuff no one knows about yet...because it is new.
And I love new stuff...
Eminently useful immediately.
You will like. You will put into use immediately.
A Complete Guide to Analyzing Your Customer
For the first time ever, I show you how to analyze your customer. The questions you want to ask YOURSELF about YOUR CUSTOMER (or the girl or whoever) and then I show you how to utilize that analysis to cause people to "change their minds" (and yes, their behavior).
Once again, cutting-edge research merges with real world applications and makes you the master. (Well, maybe not after listening just once...but, drill this stuff into your brain a few
times, and you will do very well, indeed.)
Science of Influence Volumes 61-72 will take you through the next quantum leap.
It's not only cool, it's approachable, it's exciting, it's intense.
Do you need to have listened to any of the previous CD's to use this program?
No. It has been intentionally designed to be newcomer friendly.
For those of you who have only been "here" for a year or less, this program, The Science of Influence Master Volumes 61-72, is my effort to "top" what most everyone reports as their favorite of the Library, 49-60.
When I listened to it, I felt comfortable that this program
accomplishes that. 61-72 is superior.
This program is brand new, unreplicated material.
You will be one of the first to have this information. You will be the first to use this information and I'm excited to be the person who gives it to you.
12 hours on 12 Audio CD's
150-Page Manual on CD
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